Firearms Brands Turn to GunBroker.com for Industry-Leading Email, Social and Lead Gen Results
When it comes to digital marketing performance, GunBroker.com is setting new standards for the firearms industry, delivering exceptional results across email, lead generation, and social media campaigns.
High-Impact Email Marketing
GunBroker.com’s themed email blasts to its 750,000 most engaged registered users are producing open rates as high as 81.71% — far exceeding industry averages and ensuring that advertiser messages are reaching motivated buyers.
Proven Lead Generation
Through its Co-Registration program, GunBroker.com connects advertisers with new registered users by offering exclusive product opportunities via email. Current partners are seeing an average of 5,500+ qualified leads per month, building customer pipelines and driving measurable growth.
Social Media That Outperforms the Industry
GunBroker.com’s social media presence spans Facebook, X/Twitter, Instagram and Threads, with engagement rates exceeding 7% — far above the 0.8%-2.0% benchmarks for firearms and tactical gear brands. Top-performing posts have achieved 1.65 million impressions and an engagement rate of 32.8%, bringing brand messages to massive, highly engaged audiences.
Actionable Analytics for Advertisers
GunBroker.com also offers monthly reporting on firearms sales by brand over the past 12 months, giving partners insight into how much of their product is being sold through the platform’s FFL retailers. This analytics offering is helping brands measure impact, refine strategies, and identify new opportunities.
From awareness to direct conversion, GunBroker.com’s integrated marketing tools give manufacturers and dealers an unmatched advantage in reaching and engaging firearms buyers.
For advertising opportunities, analytics access, or more information, contact advertising@gunbroker.com.
About GunBroker
GunBroker is the largest online marketplace dedicated to firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. Ownership policies and regulations are followed using licensed firearms dealers as transfer agents. Launched in 1999, GunBroker.com is an informative, secure and safe way to buy and sell firearms, ammunition, shooting accessories and outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. For more information, visit: www.gunbroker.com.
About Outdoor Holding Company
(formerly AMMO Inc.)
Outdoor Holding Company (NASDAQ: POWW) is the parent company of Outdoors Online, LLC, operator of GunBroker.com, the nation’s leading online marketplace for firearms and outdoor gear. Our technology-driven platform connects buyers and sellers through a secure, scalable and compliant digital ecosystem. With a focused strategy on marketplace innovation and long-term growth, Outdoor Holding Company is redefining how enthusiasts engage in outdoor and sporting commerce. For more information, visit www.outdoorholding.com.
GunBroker.com Contact:
Allen Forkner
Phone: (402) 672-7615
