Suggestive selling with Self-Service Advertising.
Suggestive selling is a sales technique where you offer complementary items to the item a buyer plans to purchase. As an example, you can target buyers searching for firearms with ammunition that they will need with their gun purchase.
How it works:
Book your campaign at ssa.gunbroker.com. Start with the easy to follow instructions. This suggestive selling example will use 9mm ammo.
For Placement select GB Search Results 1:2
For Targeting the Search Category will be Pistols. Specify Semi Auto Pistols using Subcategories. And since this example is for 9mm ammo, 9mm can be added as a Keyword.
Now that the suggestive selling parameters are set, finish by building the creative using the Build a Creative tool and book the campaign.
- What is the Self-Service Advertising Platform?
- Advice on using SSA
- How is Self-Service Advertising different than Sponsored Listings?
- Using Co-Op Dollars
About Author
![[Video] How do I book a Self-Service Ad?](https://qacontent.gunbroker.com/wp-content/uploads/2020/10/SSA-Self-Service-Ad-Tutorial-Video-4dy9tjqt-1280-400x197.jpg)
