Smart Manufacturers Add Brand Stores, GunBroker.com Buy Now Buttons

SCOTTSDALE, Ariz. -Friday, January 5, 2024- GunBroker.com, the largest online marketplace serving the firearms, shooting sports and outdoor industries, continues to help brands throughout the shooting sports access customers across the country, while they support their local retail partners.

One of the most effective tools for brands is the GunBroker.com Buy Now button, a customized link to firearms listings for a specific item by SKU or UPC on GunBroker.com. Filtered to new items only, and respecting MAP when appropriate, the Buy Now button leads to a faster sales conversion.

With the additions of Buy Now buttons to Ruger, SIG Sauer, Walther, Mossberg, Taurus, Rossi, Heritage, Savage, TriStar, Zastava, Bersa and Kimber web sites, shoppers can move from the research phase directly to the purchase phase. The simplicity of the Buy Now button allows these brands to connect potential customers with retailers around the nation.

By clicking the Buy Now button, customers are shown retailers that have the items in stock, and available for purchase. This creates a win-win-win situation as the customer can immediately shop for the best deal, the brand supports its retail partners through the traffic, and the local retailer moves product.

The added benefit is that manufacturers can now in essence sell through their website without the need to add an e-commerce platform, deal with the hassle of selling regulated items directly, and the challenge of selling against their retailers.

Beyond the Buy Now button, other smart manufacturers such as Walther and Ruger are adding Brand Stores to GunBroker.com. These branded pages deliver an enhanced customer experience with product links, videos and opportunities to learn more about the products. From Brand Stores, customers can connect with retailers and purchase immediately without the time gap and distractions of having to seek out products.

Joining the ever-growing number of manufacturers selling on GunBroker.com, Primary Arms and ATN have launched Seller Stores. These brands join dozens of others who have created curated Seller Stores helping shoppers quickly and easily find the products they want to purchase.

With a wide variety of ways to support retail sales, GunBroker.com is committed to helping manufacturers connect with their customer and streamlining the purchase journey from research directly to a completed transaction.

If you are interested in learning more about how GunBroker.com can help connect your brand with consumers, please contact advertising@gunbroker.com for more information.